About
Creative direction, built into systems
I’m Amir Mushich — a creative director and AI strategist with 10+ years across brand, advertising and digital production.
I’ve worked with Warner Music and PepsiCo, with freelance design work for Spotify, combining creative direction with AI-powered workflows, tools and visual systems.
My work is about turning emerging technology into clear, repeatable systems that creative teams can actually use.
What I build
Creative systems
AI-powered creative systems and visual production workflows that hold up past the first campaign.
Creative operations
Repeatable frameworks for branded content, so teams ship quality work faster without rebuilding the process each time.
Tools and prototypes
Working tools that solve a specific production problem, tested on real projects before they get published.
Advisory
Selected advisory work with agencies, in-house brand teams and production leads adopting AI in practice.
Background
Brands
Warner Music, PepsiCo, and freelance design work for Spotify
Disciplines
Brand design, advertising, art direction, AI-powered production
Experience
10+ years with brands, artists, agencies and creative teams
Based in
Mostar, Bosnia and Herzegovina
Also known as
Amir Mušić
Personal
I was born in Yugoslavia, left as a refugee and grew up in Russia. That background is a large part of why I care about work that travels and systems that outlast the people who set them up.
Long-term mission: to make one billion people stop hating their job.